Liz Butler

I  got tired of people telling me that there was no money in horses and left my corporate job on whim to start an equine bodywork business (lol, sorry mom + dad). By the end of my first year, though, I had a full book of clients and a waiting list nearly as long.  My corporate business expertise set me up perfectly for creating a business that was not only successful, but sustainable and fun to run.  I'm here to coach you through my process for starting, organizing, or revamping your equine bodywork business so that you can be financially stable without burning out.  Breath a sigh of relief, your fairy bodywork-mother is here ✨

The syllabus

15 Chapters · 45 Lessons

  1. 1

    WEEK 1: Welcome

    1. Welcome + What to Expect Free preview
    2. (Included in full purchase)

      Navigating Thinkific

    3. (Included in full purchase)

      Startup Checklist

    4. (Included in full purchase)

      Assignment: Community Welcome Tasks

  2. 2

    WEEK 1: Education + Skill Development

    1. Certification Options Free preview
    2. (Included in full purchase)

      Continuing Education

  3. 3

    WEEK 1: Legal + Regulatory Compliance

    1. (Included in full purchase)

      Legal + Regulatory Compliance

    2. (Included in full purchase)

      Quiz: Legal + Regulatory Compliance

  4. 4

    WEEK 1: Insurance + Risk Management

    1. (Included in full purchase)

      Insurance + Risk Management

    2. (Included in full purchase)

      Quiz: Insurance + Risk Management

  5. 5

    WEEK 2: Technology Integration

    1. (Included in full purchase)

      Technology Integration

    2. (Included in full purchase)

      Canva Tutorial

    3. (Included in full purchase)

      Quiz: Technology Integration

  6. 6

    WEEK 2: Business Branding

    1. (Included in full purchase)

      Business Name + Branding

    2. (Included in full purchase)

      Assignment: Business Name + Branding

  7. 7

    WEEK 2: Online Presence + Digital Organization

    1. (Included in full purchase)

      Gmail Settings

    2. (Included in full purchase)

      Website

    3. (Included in full purchase)

      Social Media

    4. (Included in full purchase)

      Google Business

    5. (Included in full purchase)

      Gmail Tips + GSuite Apps + Google Chrome

    6. (Included in full purchase)

      Online Presence + Digital Organization SLIDES

    7. (Included in full purchase)

      Quiz: Online Presence + Digital Organization

    8. (Included in full purchase)

      Assignment: Online Presence + Digital Organization

  8. 8

    WEEK 3: Operations + Setting Yourself Up for Success

    1. (Included in full purchase)

      Digital Organization

    2. (Included in full purchase)

      Systems + Processes

    3. (Included in full purchase)

      Smart Scheduling

    4. (Included in full purchase)

      Structuring Your Pricing

    5. (Included in full purchase)

      Policies

    6. (Included in full purchase)

      Operations + Setting Yourself Up for Success SLIDES

    7. (Included in full purchase)

      Assignment: Operations + Setting Yourself Up for Success

  9. 9

    WEEK 4: Marketing + Client Acquisition

    1. (Included in full purchase)

      Marketing + Client Acquisition

    2. (Included in full purchase)

      Assignment: Marketing + Client Acquisition

  10. 10

    WEEK 4: Client Relations + Nurturing

    1. (Included in full purchase)

      Client Relations + Nurturing

    2. (Included in full purchase)

      Assignment: Client Relations + Nurturing

  11. 11

    WEEK 5: Professionalism + Business Presentation

    1. (Included in full purchase)

      Professionalism + Business Presentation

  12. 12

    WEEK 5: Financial Management

    1. (Included in full purchase)

      Financial Management

    2. (Included in full purchase)

      Google Sheet Bookkeeping Tracker Tutorial

    3. (Included in full purchase)

      Assignment: Financial Management

  13. 13

    WEEK 6: Sustainability + Scalability

    1. (Included in full purchase)

      Sustainability + Scalability

    2. (Included in full purchase)

      Assignment: Sustainability + Scalability

  14. 14

    WEEK 6: Mentality + Navigating Imposter Syndrome

    1. (Included in full purchase)

      Mentality + Navigating Imposter Syndrome

    2. (Included in full purchase)

      Assignment: Mentality + Navigating Imposter Syndrome

  15. 15

    WEEK 6: Course Close Out

    1. (Included in full purchase)

      Assignment: Anonymous Course Review

    2. (Included in full purchase)

      Assignment: Testimonial

    3. (Included in full purchase)

      Course Close Out